Coles on SKUlibrary

SKUlibrary is a third party service which
can help manage and enhance your
product information on Coles online.

Some vendors may find this more efficient
than using forms and spreadsheets.

The SKUlibrary product content platform is used by many vendors to syndicate content to their retail partners.

SKUvantage is now making SKUlibrary available as a low cost way to manage your product content on Coles' digital platforms.

The two options available to do this are outlined below.

Learn more about SKUlibrary here

Advantages of the SKUlibrary platform

  • Content on SKUlibrary is updated to Coles online
  • No more entering personal details when you create a product
  • Very easy to use with rapid product creation, search, browse and other features
  • Editing content is so easy the whole business can do it
  • Email product content and images to your team and Coles buyers with ease, without needing file sharing programs
  • Add richer content to the Coles web site including HTML, 360 spins, video
  • Easy to feed the images into Coles catalogue when required
  • Access to competitor product images and information
  • Access to new SKUlibrary functionality as it is developed

Using SKUlibrary to manage your content on Coles digital platforms

SKUlibrary Lite

  • Lower cost version of SKUlibrary
  • Content easily maintained and updated on Coles digital platforms
  • Product information and images only available to Coles
  • Images are not fed to catalogue product systems
  • All benefits of SKUlibrary platform (see above)


  • Content easily maintained and updated on Coles digital platforms
  • Product information and images available to retailers you choose
  • Images fed to multiple retailer catalogue systems
  • All benefits of SKUlibrary platform (see above)
  • Tools to supports your brand’s sales and broader digital strategy


Loading video onto Coles online
SKUvantage can load video for your products onto the Coles online site, whilst verifying these meet the Coles’ guidelines. These  help drive conversion for your products and support a digital marketing campaign or new product launch

For more information, contact SKUvantage using the details below.


360 spins
Coles online can currently only show one image for each product, and there are limited set of attributes. 360 spins put the product in the customers digital hand, easily communicating all the information on the packaging.

SKUvantage can cost effectively create these spins for use on any digital platform and load these onto Coles online. Contact SKUvantage below for more information.


Contact SKUvantage

Australia: + 61 2 8484 0345

USA: +1 415 854 2756

UK: +44 20 3608 8363
Email: (or use the form)

About SKuvantage
SKUvantage has been providing product content services to Coles and its suppliers for over three years. The SKUvantage suite of services combined with the SKUlibrary platform, help make FMCG products look as good online as offline, with minimal supplier effort.

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